Miley Cyrus has not stopped shocking me since her VMA performance back in August so I am not surprised about her kissing Katy Perry at her Bangerz concert this past weekend in Los Angeles. Eonline reported Miley was performing her song “Adore You” when she spotted Perry in the audience and pulled her into a kiss. Cyrus then said, “I just kissed a girl and I liked it!” giving a reference to Perry’s popular hit in 2008. The kiss has been the top story for numerous blogs and media outlets. Is anyone else having déjà vu?
Lets Take A Trip Back to 2003…
I am having a flashback to 2003 when I saw a three way kiss between Pop’s top music divas, Britney Spears, Madonna and Christina Aguilera.
Britney Spears and Madonna kissing at VMAs in 2003
Viewers at home could see the shock on the audiences’ faces while trying to wrap our own brains around what just happened. It was the scandal of the year and the best part was it was planned. It wasn’t a wardrobe malfunction, it wasn’t a starlet crashing her car, it was a good old-fashioned kiss between pop’s biggest stars at that time. Am I the only one felt like Madonna was passing the pop crown to Britney with a quick smooch? Either way I was shocked, but intrigued.
Back to the Present…
Miley is now learning how to successfully use the “shock factor” as Madonna, Spears and Aguilera did a little over ten years ago. As a public relations major, future publicist and avid entertainment consumer, I cannot ignore how well the shock factor works. The shock factor lets entertainers break through the clutter. There are more than 100 entertainers, but we are constantly talking about the ones who grab our attention. An entertainer must have more than talent to keep us interested. The shock factor provides us with the question, “What will they do next?” Lets look at Selena Gomez and Miley Cyrus. They are both young, talented and have emerged from popular Disney television shows, but Miley Cyrus has sold more records than Selena Gomez. Miley Cyrus has sold 2.5 million tracks and Selena Gomez has sold 645,000 tracks. Big difference right? I believe that the huge gap in sales does not have to with who is the most talented or has the catchiest tune, but who is able to be more than entertainer. What do you think about the shock factor?
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